• Date: Wednesday, 8th December, 2021
• Time: 4 – 5:30 (Beijing）
• Time: 9 – 10:30 AM CST (Brussels)
• Price: Free of charge

Click here to register. You will then receive an invitation to this webinar. Please note that the number of participants is limited.

In April 2021, China’s General Administration of Customs (GAC) issued Order 248 and Order 249. These two major regulations require all overseas F&B manufacturers exporting to China to register, before 1 January 2022, on a platform designated by GAC, and to display the registration number of the label and package. Failure to do so will prevent European F&B companies to export their products to China.

As we are approaching the deadline for registration, lot of uncertainty remains. Companies still have many doubts on the registration procedure for their F&B products, are encountering technical issues when register on GAC’s platform, or are not entirely clear on the changes to be adopted to their labels and on what constitute ‘inner package’ and ‘outer package’. The EU SME Centre is receiving several emails every week from European SMEs seeking assistance.

In order to make some clarity and to prevent any interruption of exports from EU SMEs to China, we are partnering up with two key experts from consulting firms Accestra and Litao Consulting, for a webinar on the topic. Together, we have invited a Customs Officer from GACC to give a presentation and answer questions from SMEs.

Key content to be covered include:

• What, why, where and who needs to register on GAC’s platform
• Procedures for registration: recommendation from national authorities and self-registration
• Step-by-step guidance for self-registration on GAC’s platform
• Labelling requirements
• Impact of the new regulations on market dynamics EU exporters
• Insights on successful factors for F&B products, B2B distributors and Chinese consumers preference
• Tips and pitfalls

A Q&A session will follow, during which real cases of inquiries received by the EU SME Centre from EU SMEs.

Participation is free of charge for EU SMEs, business organisations and government institutions.

CHINA CUSTOMS OFFICER

CHINA CUSTOMS OFFICER FROM TBT RESEARCH CENTRE OF INTERNATIONAL RESEARCH CENTER FOR INSPECTION AND QUARANTINE STANDARDS AND TECHNICAL REGULATIONS OF GACC

RAYMOND NG

REGULATORY AFFAIRS CONSULTANT @ ACCESTRA

Mr. Raymond Ng has a Master’s degree from University of Nottingham and has extensive knowledge on Chinese Food & Beverage, Cosmetics and Pharmaceutical import & export regulations. His research specialises in China’s national standards and the impact it has on international businesses. He has vast insight and practical experience in dealing with Chinese market access requirements and accumulated a successful track record with supporting international exporters with market entry in to China.

LAVINIA YAO

SENIOR REGULATORY CONSULTANT @ ACCESTRA

Ms. Lavinia Yao has a Master’s degree from Zhejiang University in Food Science and Engineering. Ms. Yao has years of experience in the food industry and is an expert in China food laws, regulations and national standards. Her daily work involves solving practical food regulatory problems for global food businesses, covering regulatory compliance in food labelling, food additives registration, health foods, food contact materials related regulations and others. She is often invited as a keynote speaker to numerous high-level conferences organized by the government; an indispensable asset in her line of work for responding to international client’s needs.

LINA BARTUSEVICIUTE

FOUNDER & MANAGING DIRECTOR @ LITAO CONSULTING GROUP

Ms Lina Bartusevičiūtė has lived in Shanghai for 12 years. She is fully fluent in Chinese and in fact she started out as interpreter for business and negotiations. Soon she found out that language is just the first barrier in cross-cultural projects and for this reason set up LITAO Consulting, which is boutique go-to-market firm to be able to provide one-stop market entry solutions for European clients, particularly in the F&B sector. Just last year, together with a manufacturer of sauces & condiments from eastern Europe we developed 10 products tailored to Chinese consumer tastes, reaching more than 1000 shelves and 5 online retail channels.